MATTHEW KARL
  • work
    • art direction
    • packaging
    • digital + motion
    • publications
    • events
    • print production
  • Case Study
  • about
  • contact
​I guide projects from concept to completion—crafting visuals that resonate, linger, and invite connection.
skills

art direction
Specializing in product photography art direction, print, packaging, and digital communications, I bring a keen eye for visual storytelling that aligns with brand identity and sustainability goals. I lead creative direction across D2C email campaigns and physical touchpoints, ensuring cohesive, impactful design that drives consumer engagement. My approach blends aesthetic precision with eco-conscious innovation to elevate brand presence and purpose.
packaging and sustainability
Creating packaging that focuses on sustainability involves using eco-friendly materials, minimizing waste, and designing for recyclability or reuse. This approach helps reduce environmental impact while meeting consumer demand for responsible products.
print production
As a mechanical artist, I collaborated closely with creative visionaries to design and prepare precise, press-ready files, ensuring brand consistency across all materials. I also work directly with print vendors to manage production specifications, troubleshoot issues, and maintain high-quality output.
software
​

adobe creative suite
indesign · illustrator · photoshop · acrobat

digital
​figma · sketch

office suites
google suite · ​microsoft office suites
education

laroche college
bachelor of science in graphic design
cum laude


fashion Institute of technology
continuing education
download a pdf of my resume
linkedin

work      ​case study      ​​about      contact

© 2025 matthew karl 

  • work
    • art direction
    • packaging
    • digital + motion
    • publications
    • events
    • print production
  • Case Study
  • about
  • contact