case study
HENRY ROSE BODY SPRAY
Product Launch
Product Launch
PACKAGING
Staying true to the brand’s commitment to sustainability, the focus was on minimizing plastic use and ensuring all packaging was easy for consumers to recycle.
In collaboration with vendors, we developed aluminum bottles.
Staying true to the brand’s commitment to sustainability, the focus was on minimizing plastic use and ensuring all packaging was easy for consumers to recycle.
In collaboration with vendors, we developed aluminum bottles.
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Preliminary Packaging Options
Preliminary Packaging in the Product Lineup
Primary Packaging
The cap color is matched to the existing Eau de Parfum line, while the light cream bottle introduced a new branded hue that created visual harmony across the product range and defined a new category.
Secondary Packaging
To distinguish the product from both the existing line and competitors, we introduced cylindrical cartons while maintaining the established brand lock-up and speckled paper texture
The cap color is matched to the existing Eau de Parfum line, while the light cream bottle introduced a new branded hue that created visual harmony across the product range and defined a new category.
Secondary Packaging
To distinguish the product from both the existing line and competitors, we introduced cylindrical cartons while maintaining the established brand lock-up and speckled paper texture
Final Full Size Packaging 200 ml
Ancillary Products
Following the success of the Body Spray hero products, the lineup was expanded to include Holiday Gift Sets and a Discovery Set.
Following the success of the Body Spray hero products, the lineup was expanded to include Holiday Gift Sets and a Discovery Set.
Holiday Gift Set 3 x 50 ml
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Discovery Set 3 x 2 ml
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CAMPAIGN STRATEGY
The goal was to maintain Henry Rose’s established branding with a twist. Since Body Sprays are lighter than the hero Eau de Parfums and aimed at a younger audience, I wanted to introduce elements of humor and surprise to keep the tone fresh and engaging.
The goal was to maintain Henry Rose’s established branding with a twist. Since Body Sprays are lighter than the hero Eau de Parfums and aimed at a younger audience, I wanted to introduce elements of humor and surprise to keep the tone fresh and engaging.
BLONDE BARRY
Classification
Floral Fruity
Description
Succulent blackcurrant buds and juicy blackberry, blood orange, and nectarine wrapped with sensual musks and mineral woods, that delights and entices the senses.
Top Notes Italian Blood Orange Extract, Blackcurrant Bud, Nectarine Middle Notes Blackberry, Cosmo fruit Bottom Notes Sensual Musk, Virginia Cedarwood Heart, Patchouli Heart
Perfumer Quote
“I wanted to play with the juicy, succulence of blackberry and elevate its innate sensuality. I blended blackberry and musk for a blackberry-musk-infused effect, and then used mineral woods, like driftwood and cedar, for contrast and textured sensuality.”
— Pascal Gaurin
Classification
Floral Fruity
Description
Succulent blackcurrant buds and juicy blackberry, blood orange, and nectarine wrapped with sensual musks and mineral woods, that delights and entices the senses.
Top Notes Italian Blood Orange Extract, Blackcurrant Bud, Nectarine Middle Notes Blackberry, Cosmo fruit Bottom Notes Sensual Musk, Virginia Cedarwood Heart, Patchouli Heart
Perfumer Quote
“I wanted to play with the juicy, succulence of blackberry and elevate its innate sensuality. I blended blackberry and musk for a blackberry-musk-infused effect, and then used mineral woods, like driftwood and cedar, for contrast and textured sensuality.”
— Pascal Gaurin
CREATIVE DIRECTION
Savage, Raw & Barry Decadent
A teasing oral fixation with a sting of sweetness. The decadent and provocative bite that leaves you wanting more.
Mood board
Savage, Raw & Barry Decadent
A teasing oral fixation with a sting of sweetness. The decadent and provocative bite that leaves you wanting more.
Mood board
BOYS OF SUMMER
Classification
Fougere Floral
Description
Nostalgia of carefree days awakened by the fresh, clean energy of lavandin, sparkling pink pepper, and crisp florals set against the vibrant warmth of vetiver and orris concrete
Top Notes Petitgrain Citronnier Oil, Pink Pepper Middle Notes Organic Lavandin Abs Enfleurage, Magnolia Flower Oil Bottom Notes Haitian Vetiver, Orris Concrete, Patchouli Heart
Perfumer Quote
“I wanted to create a genderless fougere. I used lavandin, seen as traditionally a masculine note, for the fougere aspect. I incorporated magnolia flower as it is a crisp and bright floral note that balances the fresh masculinity of lavandin and complements the fougere signature of Boy of Summer.”
— Pascal Gaurin
Classification
Fougere Floral
Description
Nostalgia of carefree days awakened by the fresh, clean energy of lavandin, sparkling pink pepper, and crisp florals set against the vibrant warmth of vetiver and orris concrete
Top Notes Petitgrain Citronnier Oil, Pink Pepper Middle Notes Organic Lavandin Abs Enfleurage, Magnolia Flower Oil Bottom Notes Haitian Vetiver, Orris Concrete, Patchouli Heart
Perfumer Quote
“I wanted to create a genderless fougere. I used lavandin, seen as traditionally a masculine note, for the fougere aspect. I incorporated magnolia flower as it is a crisp and bright floral note that balances the fresh masculinity of lavandin and complements the fougere signature of Boy of Summer.”
— Pascal Gaurin
CREATIVE DIRECTION
My Own Private Summer
Boys of Summer is a very small space. It refers to someone wrapped up within their own personal meaning of summer joy. (a defiant personal joy)
Mood board
My Own Private Summer
Boys of Summer is a very small space. It refers to someone wrapped up within their own personal meaning of summer joy. (a defiant personal joy)
Mood board
MUSTANG SALLY
Classification
Citrus Floral
Description
The blooming orange tree orchards of Valencia, kissed by the Mediterranean breeze, are brought to life by using all elements of the tree- orange flower, neroli, petitgrain – cocooned with airy musks for a clean, captivating finish.
Top Notes Petitgrain Oil, Neroli Oil, Italian Blood Orange Extract Middle Notes Living Valencia Orange Flower, Tunisia Orange Flower Absolute Bottom Notes Ambertonic
Perfumer’s Quote
“I was inspired by the scent of the famous orange orchards that sprawl along the Mediterranean coast in Valencia, Spain. To heighten the solar luminosity or the blossoms and the clean freshness of the sea, I used sparkling citruses and clean, airy musks.”
— Pascal Gaurin
Classification
Citrus Floral
Description
The blooming orange tree orchards of Valencia, kissed by the Mediterranean breeze, are brought to life by using all elements of the tree- orange flower, neroli, petitgrain – cocooned with airy musks for a clean, captivating finish.
Top Notes Petitgrain Oil, Neroli Oil, Italian Blood Orange Extract Middle Notes Living Valencia Orange Flower, Tunisia Orange Flower Absolute Bottom Notes Ambertonic
Perfumer’s Quote
“I was inspired by the scent of the famous orange orchards that sprawl along the Mediterranean coast in Valencia, Spain. To heighten the solar luminosity or the blossoms and the clean freshness of the sea, I used sparkling citruses and clean, airy musks.”
— Pascal Gaurin
CREATIVE DIRECTION
Who is Mustang Sally?
Mustang Sally is all of us. Obscured by societal norms (unwritten rules of behavior) and a need for mystery to create an enigma. A tempted voyeur, a shy exhibitionist?
Mood board
Who is Mustang Sally?
Mustang Sally is all of us. Obscured by societal norms (unwritten rules of behavior) and a need for mystery to create an enigma. A tempted voyeur, a shy exhibitionist?
Mood board
LANDING PAGES
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Product Launch
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Refresh
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Mini Trio Launch
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SOCIAL IMAGES
